2020 → Design Director, Art Director

Zuul Brand Design

Zuul is on a mission to help people thrive in the business of food and is doing this through ghost kitchens, unique food delivery solutions, and consulting. Zuul launched in September 2020 and has already started to create seamless solutions that keep the joy in food. 

As a start-up, Zuul’s brand identity was created from scratch. The name - inspired by the ghost in Ghostbusters that hung out in Sigourney Weaver’s fridge - was a great jumping point to design a humorous, energetic, clever, and ultimately human identity.

Working with the team at Joan Creative, I lead all aspects of art direction and design, from concept to final packaging delivery.