Brand Design for Zuul

Zuul is a start-up Ghost Kitchen based in Soho with an ambition to revolutionize the way people connect with food and restaurants.  Zuul approached Joan Creative to build their brand identity from scratch. The name - inspired by the ghost in Ghostbusters that hung out in Sigourney Weaver’s fridge - was a great jumping point to design a humorous, energetic, clever, and ultimately human identity. 

Working as design director for the project, I created a cohesive identity package with a new logo design, iconography, print, digital, and apparel. 

→ Role: Design Director