Holi Chow

Brand Design

SPRING 2019

I designed an early identity for a start-up dog food company, Holi Chow. They entered a saturated market with a bold, unique, and simple idea - create a superfood grain-free foundation and rotate delicious freeze-dried and proteins on top to create a powerhouse diet for your dog. No more bored dogs as they eat the same kibble day after day, no funny tummies as they rotate too many different brands. No hidden proteins cause allergies. It’s simple, fun, and just makes sense.